Feeling overwhelmed by marketing? You’re not alone. In this episode, I sit down with Rachel Lindteigen of Etched Marketing to unpack how dance studio owners can take simple, impactful steps to boost their visibility online — without getting lost in the tech or spending thousands on ads.

Rachel shares:

• Why SEO (search engine optimization) is essential for small business owners — especially when you serve a local community.

• Quick wins you can do this week to move the needle, like fixing your homepage title tag, updating your Google Business Profile, and making your location crystal clear online.

• How to think about keywords and competition so you’re targeting the right searches that real parents are making.

• The big shift: how AI tools like ChatGPT, Perplexity, and Apple Intelligence through Siri are changing the way people search — and what that means for your website.

• Why blogging and consistent content creation can exponentially grow your chances of being found.

• The importance of brand consistency across your ads, website, and social media.

• Encouragement for studio owners facing a tough year with lagging enrollment — and why raising prices (yes, raising them!) can still be the right move.

Rachel also shares free resources and her SEO programs to help small business owners confidently take control of their marketing.

If you’ve ever wondered how to make SEO work for your studio — and how to keep up as AI changes the search landscape — this conversation will give you both practical steps and peace of mind.

Links & Resources:

• Rachel’s website: etchedmarketing.com

• Free SEO + AI SEO guides: etchedmarketing.com/freebies

• Connect with me for coaching & resources: gingerhaithcox.com